Revolutionizing the Energy Drink Industry with Matcha Power:

Embarking on a journey to transform the energy drink landscape, we’ve got your back! Witness how we’re reshaping the industry, one can at a time.

What started as a conventional factoring relationship evolved into innovative omnichannel funding programs. Initially, our client navigated growth with traditional retailers, investing heavily in marketing to tackle the fiercely competitive energy drink market. Fast forward to 2020—amidst the challenges of COVID-19—their strategy shifted, prompting a significant expansion into the e-commerce realm. This move resulted in substantial sales growth but also brought about cash flow challenges on a grand scale.

Rather than postponing solutions, they turned to ETC for assistance with increased inventory demands. Leveraging Express Trade’s expertise in the fast-paced food and beverage sector, we liberated cash flow tied up in inventory, providing additional working capital. This empowered the client to meet escalating demand while allocating their equity-raised capital to enhance brand visibility, improve quality, and advance product development.

As Express facilitated enhanced cash flow, our client ensured their better health energy drink reached consumers seeking alternatives to traditional caffeinated beverages. Securing additional equity from renowned entertainers and influencers, the company penetrated a specialized market segment, achieving continued growth. For over 5 years, weathering peaks, valleys, and the challenges of COVID, the company has doubled its sales since partnering with ETC.

In an industry dominated by marketing giants with deep pockets, the synergy between Express and the client disrupted the status quo. Today, boasting $10MM+ in sales, they persistently refine and expand their product offerings. For entrepreneurs thirsty for growth and strategic guidance, Express is the energy lift propelling you past the competition to unprecedented heights.