Express Trade Provides Public Access to a Private-Label Beverage Manufacturer

The client approached ETC after securing a substantial private label contract with a prominent grocery chain. Being in the early stages, they faced challenges in attracting investors seeking higher valuations due to their small size. Aiming for a non-equity financial partnership, they urgently required significant PO financing.

ETC swiftly initiated dual factoring and PO funding facilities, leveraging the flexibility and ingenuity embedded in Express Trade’s programs. This enabled the client to cover both production and packaging costs, successfully placing their initial SKU on the grocery chain’s shelves. ETC’s logistics team meticulously organized and managed the entire supply chain, from start to finish. Fortunately, their sparkling beverages garnered rave reviews, fueling an influx of additional orders.

Over time, the client expanded their product line, introducing four year-round SKUs and three holiday/seasonal SKUs with the original retailer. They also secured more retail doors and partnered with additional large grocery chains. Through a collaborative effort spanning 5+ years, they built a robust, sustainable business, producing private-label beverages for numerous public companies.

Express Trade played a pivotal role in propelling the company from less than $500k to a projected $30M for 2024. Serving as their full-service financier and shipping & logistics provider, Express Trade facilitated everything from financing the supply chain to comprehensive shipping and logistics. This included handling goods pickup, securing vessels, clearing the Port of Discharge, warehousing, and ensuring on-time delivery to customers’ shelves.

Navigating the intricate process of delivering quality products to consumers, this client’s extensive utilization of Express Trade’s unique structure of complementary supply chain services calls for a celebratory toast with a sparkling beverage. Always enthusiastic about cheering on its clients, Express Trade eagerly raises a bubbly toast to celebrate each year of solid sales and growth with this client. Cheers to continued success!