Category Startups

Boosting Morale

Sadie Keljikian, Express Trade Capital Is your workforce happy? Many businesses struggle to answer that question, and those who don’t usually know the answer: “no.” Contrary to popular belief, people aren’t categorically miserable in their day-to-day work. Generally, they find…

Financing With Poor Credit

Sadie Keljikian and David Estrakh, Express Trade Capital Let’s say your business needs financing, but has bad credit, meaning your FICO score is somewhere between 300 and 629. You may think that there aren’t any financing options that will allow…

Marketing From Scratch: Part 2

Sadie Keljikian, Express Trade Capital The following is a continuation of our previous article on building a marketing department from scratch when resources are limited. Step 5: Content rules. When you start building your marketing materials, remember that content is your…

Marketing from Scratch: Part 1

Sadie Keljikian, Express Trade Capital Your small business is growing and you suddenly need to consider long-term marketing tactics. If you already have a website and any basic promotional materials, you’re off to a good start. However, it is important…